Challenge:
- Hospitality industry was facing challenges connecting to individual guests, understanding their preferences and personalizing experiences.
- It was challenging to leverage individual guest data to send custom offers and discounts.
Approach:
- Engage uniquely with each guest by leveraging profile data and guest preferences to inform how your guest wants to interact with your property.
- Provide information such as location data, dwell time, traffic patterns, weather and more to increase touch points
- Leverage all historical purchase data across systems to help inform future purchase decisions and what messages guests are most likely to be interested in.
Result:
- Apolis built a system that learns from the existing data to create a holistic view of guests on each property/ hotel that acts on data insights to personalize guest journeys with real time messages and experiences.
- Apolis uses innovative approach to ensure that deliverables are robust, flexible, adaptable and have completeness of vision.